Schmidt’s Candy: A Woodhaven Staple Since 1925 is Gearing Up for their Busiest Season

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Schmidt’s Candy Store, located on 94-15 Jamaica Avenue, has been a permanent fixture of the Woodhaven neighbourhood since 1925.

“Grandpa started and he had three sons, and my father was one,” said Margie Schmidt, the inherited owner of the 90 year-old Schmidt’s Candy Store on Jamaica Avenue in Woodhaven, Queens.

“My mother used to be able to name a candy store or ice cream parlour on every block from 75th to 95th,” said Schmidt, describing how the street’s look has changed over the years. “Now, we’re the only homemade candy store in Queens. I believe.”

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Margie Schmidt, the granddaughter of the original owner, now gets up each morning, no later than 6 a.m., to begin making chocolate following the same recipe her father taught her when she began working in the store after school.

Schmidt makes almost all of the store’s candy and chocolate by herself, apart from a few jars of Swedish fish and sugarless candy.

“That’s not even chocolate,” said Schmidt, pointing despairingly at the sparse display of sugar-free chocolate.

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Schmidt stores most of her chocolate and candies in old, tin ice cream containers from when the store used to offer ice cream. They stopped selling ice cream after her father developed arthritis.

While the holiday season is keeping Schmidt busier than ever, working sometimes 18-hour shifts that can begin as early as 2 a.m., she still holds doubts about the future of her nearly century old family business.

“I’m trying to stay alive, but business is bad,” said Schmidt. “I think because it is a luxury item, and where we are a blue collar neighbourhood, people have to figure out what’s a necessity. And where I think chocolate’s a necessity, most people? No.”

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Schmidt has a number of seasonal offerings for the holidays, including chocolate wreaths, candy canes, chocolate Christmas trees, and chocolate gingerbread houses.

While Schmidt says she’s struggling to keep the store afloat, the loyal customers of Schmidt’s Candy Store continue to support her, even from far away.

“I tip my hat to you!,” said Aidan, a 13-year-old boy who is more commonly known by Schmidt as the red fish boy.

“He comes in here and asks every other day, can I get $2 of the red fish?,” said Schmidt describing Aidan, who by her accounts had grown at least an inch since she last saw him.

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Displays of chocolate and white chocolate – a chocolate that Schmidt believes shouldn’t be sold – Santa’s at Schmidt’s Candy Store.

Schmidt describes the neighbourhood as being a blue collar, largely immigrant population that can’t always afford her luxury goods, but her customers come from as far away as Staten Island.

“She’s the best,” said Parker, 54. “Marge’s the hardest worker with the sweetest sweets.” Parker came all the way from Staten Island stock up on $30 worth of “any kind of chocolate” that day and he hopes that this batch will last him till January.

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Schmidt also offers candies that are not made in-store, such as gummy worms, chocolate balls, and gummy wreaths.

Schmidt is firm in her belief that the quality of her chocolate usurps the corporate stores, or as she describes them, “frou frou stores”, higher prices and fancier presentation.

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Another seasonal offering that Schmidt’s has are chocolate platters that contain 16-ounces of homemade chocolates, and sell for $30.

“Homemade. That’s the difference,” said Schmidt. “Hoity toity, I can’t do. It’s not me, and there’s nothing fancy here. But it’s good!”

And Schmidt is right, there is nothing fancy about her store. From the repurposed ice cream tin containers from when the store used to sell ice cream, to the cardboard displays, everything about Schmidt’s store is definitively pared down.

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Chocolate sticks are displayed in cardboard cases at Schmidt’s Candy Store.

Her chocolate, which is perhaps why it is so popular, follows the same design mantra that Schmidt swears by: the basics.

“It’s in the ingredients. Sugar, cocoa, chocolate liqeur, cream and occasionally some nuts. That’s it,” said Schmidt. Her blue Yankees cap was generously coated with the sugary dust of that mornings marshmallow batch.

“It’s a crazy life, but then again I’m kind of crazy too!”

A Little Slice of Guyana Can Be Found in Richmond Hill’s Little Guyana Bake Shop

Richmond Hill, Queens, NY, October 30, 2015 — The Little Guyana Bake Shop bakers come in at 4 a.m. to begin making their famous patties and tarts. Shown here are some of the traditional Guyanese and Indo-Carribean baked goods that the store has come to be known for; apple turnovers, pinetarts and guava sticks to name just a few. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — The Little Guyana Bake Shop bakers come in at 4 a.m. to begin making their famous patties and tarts. Shown here are some of the traditional Guyanese and Indo-Carribean baked goods that the store has come to be known for; apple turnovers, pinetarts and guava sticks to name just a few. 2015-10-30 Photo by Johanna Chisholm.

The Little Guyana Bake Shop in Richmond Hill has been serving its loyal customers with arguably the best selection of Guyanese groceries in the area for the past 30 years. The owner, Bayee Mahasse, would even raise the stakes on this claim believing that his store is actually one of the best in the country.

Richmond Hill, Queens, NY, October 30, 2015 —  Fresh seafood, like this butter fish, is prepared in the bakery’s own butcher kitchen, located at the back of the store. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — Fresh seafood, like this butter fish, is prepared in the bakery’s own butcher kitchen, located at the back of the store. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — These gilbacker fish were being sold for $6.99 at the Little Guyana Bake Shop. While a lot of people shop here for the goodies, there are also regulars who come on the weekends from all parts of the boroughs to do their weekly shopping here. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — These gilbacker fish were being sold for $6.99 at the Little Guyana Bake Shop. While a lot of people shop here for the goodies, there are also regulars who come on the weekends from all parts of the boroughs to do their weekly shopping here. 2015-10-30 Photo by Johanna Chisholm.

The Little Guyana Bake Shop, though the name may lead you to believe that it only supplies customers with patties and pine tarts, actually sells everything from freshly butchered butter fish to imported ghee (a clarified butter that is used in a lot of Indian and Guyanese cuisine).

Richmond Hill, Queens, NY, October 30, 2015 — The Little Guyana Bake Shop sells importer condiments from Guyana as well as common pantry items. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — The Little Guyana Bake Shop sells importer condiments from Guyana as well as common pantry items. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — Not a square inch is spared on the shelves at the Little Guyana Bake Shop in Richmond Hill. The tight corners of the store are piled high with stock overflow, making it both a maze and a puzzle for the shoppers to navigate the store with their metal carts trailing behind. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — Not a square inch is spared on the shelves at the Little Guyana Bake Shop in Richmond Hill. The tight corners of the store are piled high with stock overflow, making it both a maze and a puzzle for the shoppers to navigate the store with their metal carts trailing behind. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — These patties, baked true to the Guyanese recipe that the owner came here with 30 years ago, are one of the Little Guyana Bake Shop’s top-selling products. 2015-10-30 Photo by Johanna Chisholm.

Richmond Hill, Queens, NY, October 30, 2015 — These patties, baked true to the Guyanese recipe that the owner came here with 30 years ago, are one of the Little Guyana Bake Shop’s top-selling products. 2015-10-30 Photo by Johanna Chisholm.

The Little Guyana Bake Shop is an important staple for both the community of Richmond Hill, as well as the larger Guyanese population that reaches throughout the boroughs of New York City. Mahasse said that he sometimes even gets customers from Connecticut – and even Canada – on some weekends!